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MTV

Single And Famous Cupid Chat Bot

BRIEF

MTV Global wanted a campaign with a strong digital presence to attract and engage a millennial audience around their new dating show Single AF.

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THE IDEA

We created Cupid Bot, a sassy little chatbot that took the central character from the show and brought it to life on FB messenger. In addition to providing users with entertaining love advice and romantic encouragement, Cupid Bot also found ways to bring viewers back to the show using daily show reminders, recaps, and shareable GIFs featuring show highlights.

THINKING

The show features an off-camera character named Cupid who helps set up dates, offers encouragement, and directs the cast where to go to help them find love. We decided to tease the MTV audience into engaging with Cupid directly. If ever there was a perfect opportunity to make a chatbot, this was it.

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NOT YOUR AVERAGE CHAT BOT

The Cupid Bot builds on the sassy tone of voice established by the show and is personalized to be more playful and authentic, offering several unique user experiences. From cute pre-made love notes for your FB crush to helping eliminate self-destructive behavior by sending you daily reminders to stop doing stupid stuff.

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RESULTS

Cupid Bot is localized in four languages (English, Dutch, Spanish and Brazilian Portuguese), and as of January 2018, people in 29 countries across 6 continents have engaged with the bot.