Coca Cola

Finley Launch Campaign & Fuze Tea Launch Campaign


Fuze Tea - BENELUX Campaign Launch

Looking ahead to the launch of their new product, Fuze Tea, Coca Cola Nederland approached us to develop and execute a creative digital campaign to raise product awareness in the BENELUX regions. Coca Cola wanted to highlight that the product was made using natural ingredients, low in calories and offered in many different flavor options.

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THE DELIVERABLES

Using brand materials supplied by Coca Cola, we put together a visually interesting digital campaign including web banners that were featured on popular sites all across the Netherlands.

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ACCOMPANIED OOH ROLLOUT

The digital campaign was launched along with the accompanying OOH advertisements all across the BENELUX region, raising awareness and making an incredible sales impact in Amsterdam alone.


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THE DELIVERABLES

The FÏNLEY campaign was a great success, with the natural, alcohol-free drinks becoming very popular with the health-conscious adult audience.

FÏNLEY - Mocktails - BENELUX Campaign Launch

After the success of our Fuze Tea product launch, Coca Cola Nederland approached us again for the launch of their new product, FÏNLEY, a carbonated beverage they were recommending for alcohol-free ‘mocktails’. Our task was to create a digital campaign that emphasized the premium quality of the beverage and the many flavors that were being offered.

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TASTE TEST

As one should do before supporting any new product, I decided to bring in a variety of the products for our team to sample. The Mojito and Spritz flavors were the overwhelming favorites.