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Netflix - Altered Carbon

THE BRIEF

To kick off the launch of their Netflix Original series, ‘Altered Carbon’, we were asked to create an impactful conversation-starting activation to fuel word of mouth and earned media surrounding the new series and the Netflix brand itself.

THINKING

Our goal was to make our audience feel curious, excited, and even a bit anxious about discussing Altered Carbon. Could you live in a world where a body is as disposable as a plastic water bottle?

The Body Bak featured a life-size RealFeel mannequin, adding to the spookiness of the whole scene and stopping curious onlookers in their tracks.

The Body Bak featured a life-size RealFeel mannequin, adding to the spookiness of the whole scene and stopping curious onlookers in their tracks.

THE IDEA

Using 3d CAD modeling, electronics design and custom circuitry, we produced a Body Bak bin, for the convenient recycling of “sleeves” or bodies, a recurring theme in the series. The Body Bak was made of polyester covered polystyrene, and was placed next to traditional paper, glass, and plastic recycling bins. Inside the pod’s cavity, we staged a RealFeel mannequin wrapped in a plastic Psychasec-branded ‘sleeve' bag to add to the activation’s shock factor.

A passerby explores the details of the Body Bak up-close.

A passerby explores the details of the Body Bak up-close.

THE RESULT

The Netherlands considers itself to be a very progressive and forward-thinking society, so we were excited when the hype and controversy around the Body Bak activation triggered a visit from local tech-entreprenuer Jim Stolze. Stolze, known for his work in the world wide TEDx Community and the European Startup scene, had a lot to say. Hear more about our interview with Stolze here. Overall, the Body Bak captured the minds of Amsterdammers and started an even bigger conversation on ethics in technology of the future.